Business and Data Analyst

I’m a stand-up comedian, which is probably not the first thing you’d expect to read in a business analyst’s portfolio, but it has shaped how I think about clarity, attention, and intent. Both performing and data analysis revolve around the same constraint: understanding what people actually need and delivering it without noise. My background in behavioral economics gave me the framework to connect data with real decision-making contexts, focusing less on how insights look and more on how they are used. I work across business intelligence, analysis, and automation, with a strong focus on structuring data, simplifying processes, and building systems that make sense on their own. I’m still early in my career, but I’m deliberate about building work that reduces friction, replaces guesswork with evidence, and respects the time of the people relying on it.

Education

Bachelor's in Business Marketing (2016)

Lebanese American University

Graduated with distinction (GPA: 3.55). Built a strong foundation in marketing strategy, consumer behavior, market analysis, and business fundamentals, with a focus on understanding how organizations position, communicate, and compete in real markets.

Master's in Behavioral and Digital Economics (2026)

Université Marie et Louis Pasteur

Advanced training at the intersection of economics, psychology, and data analysis, with a focus on how decisions are actually made in business and policy contexts. Coursework covers econometrics, behavioral economics, game theory, and neuromarketing, alongside applied data analysis and business intelligence. Developed hands-on experience using SQL, Python, R, and Power BI to analyze data, model behavior, and translate complex findings into actionable insights.

Skills & Expertise

Equipped with a comprehensive technical toolkit including PowerBI, Sheets, SQL, Python, R, and Power Automate, coupled with a background in Behavioral Economics. Ready to tackle complex analytical challenges and deliver impactful results.

Power BI

Experienced in building interactive dashboards to visualize key metrics. I focus on creating clean reports that help translate raw data into clear insights for team review.

Power Automate

Proficient in building custom automation solutions using Power Automate to streamline processes and improve data efficiency.

SQL

Proficient in using SQL for data extraction and manipulation. I am comfortable navigating databases to retrieve and organize the specific information needed for analysis.

R Software

Skilled in using R for statistical modeling, data visualization, and report generation. Familiar with packages like ggplot2 and dplyr.

Excel/Sheets

Highly skilled in using Excel and Sheets for data organization, pivot tables, and formulas. I use both to clean datasets and maintain structured records for business tracking.

Business Intelligence

Soft Skills

  • Market research
  • Data-driven decision support

  • Performance analysis and KPI tracking

  • Business and operational analysis

  • Translating data into strategic insights

  • Identifying inefficiencies and improvement opportunities

  • Reporting for stakeholders and decision-makers

  • Supporting marketing and growth strategies

  • Insight generation from qualitative and quantitative data

 

 

  • Analytical and structured thinking
  • Clear communication

  • Adaptability and learning agility

  • Problem-solving mindset

  • Collaboration and teamwork

  • Attention to detail

  • Initiative and ownership

  • Attentive learner
  • Appropriate sense of humor